Insights

Research on how candidates enquire, and what it costs when no one answers.

Study · 2026 · n = 30

The secret-shopper study

We sent the same three-question enquiry to 30 institutions in 10 markets. Here is who replied, how fast, and whether anyone answered the question.

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Model · Oct 2026

USD 2,560

per lost high-fit PG enquiry

USD 28,200

per lost high-fit family

What one enquiry is worth, what a lost high-fit enquiry costs, and which of your own numbers decide the answer.

See the model →

What happens to an international enquiry sent on a Friday night?

Coming soon

How AI search is changing the admissions website

Coming soon

Grade equivalency is the hardest question candidates ask. Here is why.

Coming soon

The orbital enrolment journey: why candidates return to stages you thought were closed

Coming soon