Model · Version 1.0 · Oct 2026
The enquiry value model prices an enquiry as the tuition an institution can expect from it. Response speed and personalisation change how likely an enquiry is to become an enrolment, so each can be priced too.
| Per enquiry, USD | Universities PG-anchored | International schools per family |
|---|---|---|
| Cost of one lost high-fit enquiry | 2,560 | 28,200 |
| Lifetime value of one enrolment | 38,480 | 123,500 |
| Worth of one enquiry | 1,390 | 20,700 |
| Worth of one high-fit enquiry | 4,160 | 51,900 |
| Cost of one lost enquiry | 850 | 11,300 |
| Value of response speed, per addressable enquiry | 290 | 4,400 |
| Value of a personalised response, per addressable enquiry | 270 | 2,500 |
Edvion enquiry value model, v1.0, Oct 2026. Modelled estimates built from priors; to be refitted with pilot data. A lost enquiry is one answered after seven days or never, compared with a response handled by Q.
How it works
1
Lifetime value
Annual fee × years enrolled, net of discounts and drop-out.
2
Baseline conversion
Enquiry to application × application to offer × offer to enrolment.
3
Worth of an enquiry
Lifetime value × baseline conversion. High-fit enquiries convert at a multiple of the average.
4
Speed lever
Faster replies keep more enquirers live, lifting enquiry-to-application.
5
Personalisation lever
Answering the actual question lifts applications, and later, enrolment from offer.
6
Cost of a lost enquiry
Value with a Q-handled reply, minus value when the reply comes after seven days or never.
Nothing is applied to application-to-offer. That is your admissions decision, and Q does not touch it.
What moves the answer most
The model assumes an enquirer is less likely to still be choosing when a slow reply finally arrives. The curve is deliberately gentle, because international study decisions take months. Response time is logged on every enquiry, so a pilot measures it directly.
Share of enquirers still live when the reply lands · prior
Priors set by Edvion, to be refitted from pilot data. Relative to a reply within an hour.
By segment
| Segment, USD | Fee × years | Lifetime value | One enquiry | High-fit enquiry | Lost high-fit |
|---|---|---|---|---|---|
| University · PG taught | 30,000 × 1.5 | 38,480 | 1,390 | 4,160 | 2,560 |
| University · UG international | 28,000 × 3.5 | 77,620 | 1,540 | 4,610 | 2,850 |
| Professional, continuing, online | 6,000 × 1.5 | 7,700 | 870 | 2,600 | 1,530 |
| Private provider | 15,000 × 2 | 24,230 | 1,490 | 4,480 | 2,680 |
| Pathway provider, pathway year only | 22,000 × 1 | 18,810 | 1,410 | 4,230 | 2,530 |
| International school, per family | 25,000 × 4 | 123,500 | 20,700 | 51,900 | 28,200 |
Six inputs: enquiry volume by channel, stage conversions, current response times, tuition and discounts, seat capacity, and past enrolment outcomes.
Sources