Candidate engagement intelligence · International education
Candidates research you with AI, then bring the question that decides it to your website, WhatsApp or inbox. Q, Edvion's governed admissions agent, answers in their language at any hour, remembers them across every channel, and hands your advisors the candidates who matter.
Of 30 institutions we enquired with, 7 answered the question we asked. None replied during the weekend.
Edvion secret-shopper study, 2026, n = 30 institutions, 10 markets. Read the study
Saya lulusan BCom tiga tahun. Apakah saya bisa mendaftar MBA, dan apakah ada beasiswa?
I have a three-year BCom. Can I do the MBA, and is there funding?
Bisa. Berikut ringkasan untuk profil Anda:
MBA, conditional on work experience [work-experience rule]
MSc in Management
Merit award: you qualify
Book a call with an advisor
Q replies in Bahasa Indonesia. Card text shown in English for this preview.
01 · The shift
AI tools now give candidates instant, general answers. When they want an answer about their own case, they are sent to your website, forms, email and messaging channels. They arrive later, better informed and closer to a decision. What they find there decides whether they stay.
1
Asks AI
Instant answers. A good first experience.
2
Gets routed to you
Interested. Wants specifics about their own profile.
3
Finds friction
Answers buried in pages and PDFs. Broken forms. Silence after sending. Generic links. Every new channel starts from zero.
4
Chooses a rival
The one that answered better. You never see the drop-off.
4% → 23%
of US high-school seniors used AI to research colleges, 2023 to 2025.
Carnegie College Choice Trends 2025, via ICEF Monitor. US sample.
4.4×
AI-referred visitors convert at 4.4 times the rate of organic search visitors.
Semrush AI search study, June 2025. Cross-industry.
02 · The leaks
None of these show up on a dashboard. The candidate simply stops replying, and enrols somewhere that answered. Select a point on the journey.
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03 · The cost
We priced an enquiry as the tuition an institution can expect from it, given programme fees, length of study and how often each kind of enquiry converts. On your side the loss is invisible. On a rival's side it is a full enrolment.
Universities · postgraduate
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lost per high-fit enquiry that goes unanswered
International schools · per family
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lost per high-fit family enquiry that goes unanswered
When that candidate enrols elsewhere, the rival gains the whole enrolment: USD 38,480 for a postgraduate place, USD 123,500 for a school family.
| Per enquiry, USD | Universities (PG) | International schools (per family) |
|---|---|---|
| Lifetime value of one enrolment | 38,480 | 123,500 |
| Worth of one enquiry | 1,390 | 20,700 |
| Worth of one high-fit enquiry | 4,160 | 51,900 |
| Cost of one lost enquiry | 850 | 11,300 |
| Cost of one lost high-fit enquiry | 2,560 | 28,200 |
| Value of response speed (per addressable enquiry) | 290 | 4,400 |
| Value of a personalised response (per addressable enquiry) | 270 | 2,500 |
Edvion enquiry value model, Oct 2026. Modelled estimates. University: USD 30,000 annual international tuition, 1.5-year average enrolment. School: USD 25,000 annual tuition, 4-year tenure, 1.3 children per family. How the model works
04 · In the age of AI search
Q answers from your approved programme data: entry rules, fees, deadlines and scholarships. One source your team reviews and keeps current.
A verified endpoint for your institution, so a candidate's own AI assistant gets the authoritative answer and is routed back to you. We also audit what AI tools say about your programmes today.
A verdict on their own eligibility. The scholarship they qualify for. An advisor who already knows their story. A booked call, and a conversation that picks up again next month.
05 · Meet Q
Q is Edvion's agentic AI for admissions. It answers, qualifies, matches and nurtures, then hands the right candidates to your advisors. Q prioritises and recommends. Admission decisions stay with your institution.
01
A candidate who asks on Telegram in March and emails in June is the same person to Q. Identity starts from the phone number, the way candidates across Asia actually communicate, so their context follows them across channels, devices and months. Advisors see one thread, never five fragments.
02
A three-year Indian BCom. A Vietnamese 10-point GPA. A diploma plus six years of work. Q maps qualifications from many education systems to your entry rules, tells the candidate where they stand and why, and suggests a better-fit programme when there is one.
03
Q ranks every candidate by fit and intent, and hands the ones who matter to Advisor Desk with their profile, fit, intent and full history. It explains its reasoning, asks an advisor when it is unsure, and learns only what a person approves. Changes to how candidates are ranked need a director's sign-off.
04
Choosing a programme abroad takes months and involves family, money and visas. Q keeps the conversation going with the right follow-up at the right moment: a deadline, a scholarship window, an event, the next document needed. Strong candidates stop going quiet for want of a reply.
06 · The conversation
Q picks up a candidate's situation, preferences and constraints as they talk. When something important is missing, it asks the one follow-up question that matters. Every answer has a clear shape: where you stand, your options, your next step.
07 · Why Q is the minimum bet
Candidates discover, compare, enquire, apply, defer, then compare again, often after an offer and sometimes after enrolling. Families join midway. Alumni become the proof the next candidate asks for. Every loop passes through a conversation, and every conversation is a moment to keep them or lose them.
You cannot predict which orbit a candidate is on. You can make sure every orbit meets the same memory, an accurate answer and the right advisor. That is the smallest commitment that covers every loop, and it starts with one programme, on top of the systems you already run.
08 · How it fits
Q reads your programme catalogue, fees, events and policies, and writes candidate records back to your CRM. Your team keeps its tools. Q closes the gap between them and the candidate.
Channels
Q by Edvion
Qualify
Match
Nurture
Memory · one thread per candidate
Governance · reasoning, approvals, audit trail
Your team
Advisor Desk
The candidates who matter, with full context.
Your systems
CRM · SIS · Alumni
Two-way sync. Nothing replaced.
09 · From user testing
“Q takes the routine questions off the team, so counsellors can focus on the candidates who need them.”
“Tracking every lead across a full intake cycle is where Edvion would help my team most.”
“The workflow visibility and analytics Edvion provides are exactly what admissions teams are missing today.”
10 · How we work with you
The platform
Channels, memory, eligibility, matching, nurture, Advisor Desk, governance and analytics, configured to your programmes.
The partnership
We work with your team to decide which advisor work Q takes on and which it supports, who owns each new process, and how counsellors work alongside Q.
11 · Trust
12 · Where Q is going
Now
Core conversational AI: more channels, languages and integrations
Next
Agent-mediated threads with recruitment partners
Next
Alumni outreach engine
Later
Agent-to-agent protocol for candidates' own AI